Executive summary
Real estate agencies that respond in under 5 minutes are 78% more likely to close the sale. An AI agent responds in 0 seconds, 24/7, qualifying and scheduling visits.
According to the MIT Lead Response Management Study (published in Harvard Business Review), real estate agencies that respond to a lead within 5 minutes are 78% more likely to close the sale. Yet the average response time in Spanish real estate exceeds 45 minutes. An AI agent responds in 0 seconds, 24/7, qualifying buyers and scheduling visits automatically.
The 5-Minute Rule
The MIT Lead Response Management study (Dr. James Oldroyd, Kellogg School of Management) is clear: contacting a lead within the first 5 minutes multiplies conversion probability by 21x. After 30 minutes, probability drops 80%. This has been validated by InsideSales.com and cited in Harvard Business Review.
Higher close rate if you respond in <5 min
Average response time in real estate
AI agent response time
Conversion multiplier in first 5 min
FAQ
Does it work with property portal leads?
Yes. Integrates with major portals. The agent responds automatically as soon as the lead comes in.
Do buyers prefer talking to a person?
For first contact, buyers want fast information. 73% value speed over channel. If they need a human, the agent transfers them.
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Written by
José María Lozano is CEO and co-founder of IACall, a Spanish company building AI voice agents that answer phone calls in real time. He works mainly with law firms, accountancy practices, property managers, estate agents, clinics and workshops: businesses where a missed call is a missed opportunity. IACall operates in Spanish, Catalan and Galician, with data hosted in the EU and compliance with GDPR and the EU AI Act.