Executive summary
68% of real estate leads are lost due to lack of follow-up. Discover how AI integration with CRMs like Inmovilla or Witei automates nurturing and multiplies conversions.
68% of real estate leads are lost due to lack of follow-up. It's not that agents don't want to — the CRM doesn't alert them, tasks pile up and leads go cold. AI integration with CRMs like Inmovilla or Witei automates nurturing, follow-up and status updates, multiplying conversions with zero extra effort.
The Broken Real Estate Funnel
A typical real estate funnel loses leads at three points: first contact (47 min average), post-visit follow-up (only 30% get it) and long-term nurturing (virtually non-existent). AI plugs all three holes.
Leads lost to poor follow-up
Leads that get post-visit follow-up
More conversion with automated nurturing
Integration cost with IACall
FAQ
Do I need to change my current CRM?
No. IACall adapts to your CRM. If you use Inmovilla, Witei, Salesforce or any API-enabled system, integration is direct.
How long does integration take?
Depends on the CRM: Inmovilla and Witei are configured in 48 hours. Custom API CRMs take 1-2 weeks.
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Written by
José María Lozano is CEO and co-founder of IACall, a Spanish company building AI voice agents that answer phone calls in real time. He works mainly with law firms, accountancy practices, property managers, estate agents, clinics and workshops: businesses where a missed call is a missed opportunity. IACall operates in Spanish, Catalan and Galician, with data hosted in the EU and compliance with GDPR and the EU AI Act.